is, as any Brit will know, the Marmite slogan. I’ve mentioned before that I do indeed love it. In fact, at the weekend I saw the biggest jar of Marmite that I have ever seen, and was quite tempted to buy it. It was enormous! But it turns out my love has a price and that price is not $25. I left it sitting on the shelf in the store where I found it.
Today, I came across a story on the Telegraph website about a new Marmite advertising campaign which is causing offence. It’s a parody advert, where negligent owners of jars of Marmite are punished for their behavior. Their jars of the brown stuff are taken away, to be rehoused with better owners . Apparently some people feel it belittles the actions of animal welfare officers, and animal welfare organizations, but PETA has come out on the side of Marmite, saying it reminds people of the difficulty of the job animal welfare officers have to perform.
To be honest, my family has probably been guilty of some serious Marmite neglect in the past. Before I left home for university, I didn’t eat it that often, and neither my mother nor my sister ever touched the stuff. I rarely saw my dad eat it either, although he does like it. I’m pretty sure most of our jars were pretty vintage by the time we got to the end of them.
I think it’s an amusing advert, although one I probably won’t be watching more than once. Take a look and see what you think.